The only thing that really matters is how well your app satisfies the emotional and practical needs of the people you are designing for. The real goal is about serving the human beings or positively affecting the lives of the people who use the apps that you make. Those things are all really important, but they're not the real goal. The goal isn't to make a beautiful app, or a well-organized app, or a simple app or a focused app. Designing an interface is fundamentally about serving other human beings. When you acknowledge someone's humanity, you're recognizing their kindness, their compassion, their generosity and goodness. Hopefully not right now.īut the word human is also how we express our highest and most noble qualities. I might fall short of your expectations of me. If I say I'm only human, it is to acknowledge that I have imperfections, and I have shortcomings. Human evokes a much more nuance picture of who it is that we are designing for. It narrowly defines people in relation to the interface.
The word user can have a clinical or anonymizing effect.
#WWDC VIDEOS 2017 FULL#
This document goes all the way back to 1978, a full 15 years before I was even born. Our design documentation, this is the newly redesigned macOS HIG, it is called the Human Interface Guidelines. Human interface is an uncommon, not widely used term, but it has a really long history at Apple. Now, at Apple, we often use the term human interface to describe what might otherwise be called user interface. I manage the Design Evangelism Team at Apple, and it is my honor to be with you today to talk about design.
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